To make things worse, the nature of her show “Bel Saraha Ahla” (Better with frankness) is based upon how to change the look of the participants and unmasked everything hidden in their characters.
Nevertheless, Joelle succeeded in getting closer to the public. She established herself as an authority in matters of elegance and beauty.
Below are parts of an interview with Joelle Mardinian (originally in Arabic language) published in the no. 153 issue of
There is something that sets you aside, that is your multi-national status. To which country you feel that you belong?
My paternal grandfather is Armenian (married to a Lebanese lady), while my maternal grandfather is Italian (married to a Syrian lady). This variety has created a feeling of uniqueness and distinctiveness inside me, which accompanied me even in
How did you use this richness inside you to fulfill your quest for beauty and elegancy?
My interest in fashion and beauty is party of my personality and I admit that this controls even my everyday life. For example, when I see a passer by or meet someone in the street, I instinctively start to observe him or her and get into the details of the clothing, hairstyle or face, checking what the person wears, in an attempt to define the best combination to obtain a better look.
What about information circulating recently in the Arab press criticizing your claim to be an ex-Miss
I think some people misunderstood the whole issue. In fact I was elected as Miss Italian Communities Worldwide during a contest in
Did you find the visual media suiting your taste?
I do not like to be an ordinary presenter. I do not believe that after my current MBC show “Bel Saraha Ahla”, I will be willing to do other shows without having make-up and beauty as main topics. This particular show was the first of its kind in the Arab world.
Did you find difficulty in asking people to participate in your show, especially that you are known with your frankness and forthrightness in criticizing the look of some people and asking them without hesitation or consideration to their feelings to change their clothes and overall style?
In fact, after two years of working in the Arab environment I became less daring, compared to what I used to be in the past, especially after noticing how fond the participants are in accepting compliments. This in fact is against my personality. I need to tell the truth, especially since I believe everyone has special type of beauty and all a person needs is to know how to bring forth the inner elements.
The present trend of programs that change the look of a person depend mainly on surgical interventions. Do you think your show can compete with this kind of shows?
I have added several new sections in my show, such as the section on advices and instructions, where I answer the viewers? enquiries. There are also other sections, such as the expert?s advice on certain issues (dental, skin, etc.) The most recent surprise is the addition of a section on surgical treatment for participants who have great need to do so.
What about comparing your show with another one in MBC called ?Sytle?, presented by ex-Miss
There is nothing to compare. ?Style? focuses on fashion and design news, while what I do is to provide instructions on how to choose what to wear and how to take care of your appearance, etc. The only resemblance between the two programs is that we both carry the same name Joelle.
We would like to know something about your private life and your relations with your husband?
I agreed with my husband to get a divorce. Despite that we will still maintain strong friendship. My four years old son lives with me and visits his father during the weekends.
Do you have any new person in your life?
All I can say is that I am in love with someone.
What about the beauty DVD that you are planning to produce?
It is a DVD with step by step instructions in beauty matters. I consider this project as a dream that came through.
MBC's show “Bel Saraha Ahta”, presented by Joelle Mardinian
Each episode features a not-so-fashionable teenager, who will undergo drastic transformations. Of course viewers will witness each stage in the transformation. This includes watching a document showing the person in his or her own daily life prior to the makeover. Further, family and friends share personal background about the participant. As for the viewers, they will get free tips on hair and make-up styles.
The host of the program is a celebrity wardrobe and make-up artist Joelle Mardinian, who has worked with top print magazines.
Joelle Mardinian?s beginnings
Growing up, her mother was her greatest inspiration as she inherited her passion for fashion and make-up. Joelle?s fascination for beauty and make-up started at a very young age, she was just 8 years old. At the age of 14 her family took her and moved to
Joelle moved to
Continually driven to expand the name of Joelle Mardinian, she is currently working on a number of projects for the future.
Some professional services provided by Joelle Mardinian:
1- Private makeup application for special occasions:
Bridal Make-up, Photoshoot Make-up etc.
2- Private Make-up teaching skills:
Teaching how to choose the right male-up and colors. How to apply make-up correctly. Different styles that suit your facial features etc.
3- Styling / Shopping trip:
Styling your existing wardrobe. Shopping trip for a special dress or an entire new wardrobe.
4- Total Makeover:
a. A shopping trip, a trip to the hairdresser and make-up application.
b. A trip to the hairdresser and a make-up application.
In the summer of 2006 Joelle Mardinian continues her seminars at the ?Dubai Ladies Club?, teaching different age groups skills on Make-up, hair, skin care and clothing.
“Zahrat Al Khaleej” “Oyoun” “Al Maraa” “Nisaa 2000” Website of Joelle Mardinian: http://www.joellemardinian.com/ Email: [email protected] Photos: 1- Upper photo: Joelle Mardinian and her ?Bel Saraha Ahla? show on MBC TV Satellite station. 2- Other photos representing Joelle Mardinian as front page cover of known Arabic magazines (”Ahlan”, “Zahrat Al-Khaleej”, “Oyoun”, ?Al Maraa”, ?Nisaa 2000?).
“Zahrat Al Khaleej”
Website of Joelle Mardinian: http://www.joellemardinian.com/
Email: [email protected]
1- Upper photo: Joelle Mardinian and her ?Bel Saraha Ahla? show on MBC TV Satellite station.
2- Other photos representing Joelle Mardinian as front page cover of known Arabic magazines (”Ahlan”, “Zahrat Al-Khaleej”, “Oyoun”, ?Al Maraa”, ?Nisaa 2000?).